Web Design for Family Lawyer: Create a Website That Builds Trust
As a family lawyer, you know that building trust is essential for you. Your clients need to be able to trust that you are competent, experienced, and that you will fight for their best interests. Your website is a powerful subconscious tool that can help you build that trust with potential clients before they ever meet you.
*Note: if you decide to hire a web designer, and it’s not our team, we highly recommend you share this article with them to avoid getting a generic website built.
Example of a “Home” page from one of our websites.
What Makes a Good Family Law Website?
A good family law website should have:
Clear and concise information about your services
Strong testimonials from past clients
A blog or FAQ section to answer common questions
A user-friendly design that is easy to navigate
A mobile-friendly design that is accessible to all visitors
Key Factors in Web Design for Family Lawyers
Here are a few other key factors to consider when designing your family law website:
SEO: Make sure your website is optimized for search engines so potential clients can easily find you online. SEO is often skipped, but it’s a phenomenal lead-generation tool that just stacks over time. So make sure you have your site optimized by a pro and start writing content early.
Visual Appeal: Your website should be visually appealing and easy to look at. This will clearly separate you from the herd, and help to make a good first impression on potential clients. As a family lawyer, your services are what you’re selling, so make them look professional, warm, and trustworthy on your website and people will sell themselves on your services before even talking to you.
Mobile Responsive: As a family lawyer, you know that your clients are busy people. They may be looking for legal help on their smartphones or tablets while they're on the go. That's why it's so important for your family law website to be mobile-responsive. A mobile responsive website will automatically adjust its layout to fit the screen size of the device it is being viewed on. This ensures that your clients can easily find the information they are looking for, regardless of what device they are using.
Conversion: Your clients are going through a difficult time, and they need your help as soon as possible. That's why it's so important for your family law website to be designed to convert visitors into clients. You can do this by making sure your website is easy to navigate, making it easy for visitors to contact you, and offering a clear call to action. For example, include a "Contact Us" page with your phone number, email address, and physical address, offer a free consultation to potential clients, and use clear and concise language on your website.
Example of a “Services” section from one of our websites.
How to Build Trust on a Family Law Website
Trust is essential in family law. Your website should convey your expertise and experience to build trust with potential clients.
You can build trust on your website by:
Using testimonials from past clients
Providing clear and concise information about your services
Using a professional design
Avoiding salesy language, old-school marketing and sales tactics, and AI writing and content
Every piece of writing and every image on your website should be personal, credible, and make potential clients understand definitively that you’re the real deal.
Conclusion
By following these tips, you can create a website that will help you build trust with potential clients and convert them into paying customers.
If you are looking for help designing your family law website, our team at Worth The Journey can help. We have extensive experience in web design and we can help you create a website that will help you achieve your business goals.
Contact us today to learn more about how we can help you create a website that will build trust and convert visitors into clients.
Example of an “About us” section from one of our websites.
FAQs
-
This is a list of common questions your potential clients will have when they visit your website. Make sure to answer them clearly.
What are my legal rights and options?
How much will this cost?
How long will this take?
What is the best way to resolve my case?
What are the chances of winning?
What are the risks of going to court?
What happens if we can't agree?
What are the next steps?
How can I contact you?
-
There are a few things you can do to make sure your family law website is mobile-friendly:
Use a responsive design. This means that your website will automatically adjust its layout to fit the screen size of the device it is being viewed on.
Make sure all of the important information on your website is easy to find and read on a mobile device.
Avoid using too much text or images that are too small to be seen on a mobile device.
Test your website on different mobile devices to make sure it looks good and functions properly.
-
Here are some common mistakes to avoid when designing a family law website:
Using too much text or legal jargon. This can make your website difficult to read and understand.
Making your website too complicated or difficult to navigate. This can frustrate visitors and make them leave your website.
Using outdated or irrelevant information. This can make your website look unprofessional and untrustworthy.
Not having a clear call to action. This means telling visitors what you want them to do, such as contacting you for a consultation.
Not using testimonials or reviews from past clients. This is a great way to show potential clients that you are a reputable and experienced attorney.
Not making your website mobile-friendly. This is important because more and more people are using their smartphones and tablets to access the internet.
Not optimizing your website for search engines. This means making sure your website is easy for search engines to find and index. This will help potential clients find your website when they are searching for legal help.
-
Here are some tips for writing effective testimonials for your family law website:
Get testimonials from past clients who have had a positive experience with your services.
Make sure the testimonials are specific and relevant to your practice area.
Use quotes from the testimonials on your website.
Get permission from the clients before you use their testimonials.
Keep the testimonials brief and to the point.
Avoid using testimonials that are too salesy or promotional.
